Variables through the entire game?

I'm creating a game on the Sugarcube platform, and I'm really extraordinarily bad at coding. -_- (why do I do this to myself)

Anyhow.

I'd like to find a way for a variable counter to increase/decrease every time the player clicks on certain links/goes to certain pages, and if they click said links too much, the game automatically redirects them to a page (saying something like, you died. I don't know.) and ends the game.

Sorry if this is too basic!